Our Story

Harper’s Custom Baits is a female-owned, Pacific Northwest bait company built around one simple idea: fishing gear can be effective, fun, and have some damn personality.

What started as experimenting with colors, molds, and hand-poured soft plastics quickly turned into a full-blown obsession with creating baits that stand out in the water and in your tackle box.

Every bait is poured in small batches with a focus on bold color combinations, fishable designs, and consistency. From natural confidence colors to loud, glittery chaos, each recipe is built with real fishing in mind—not just to look pretty in the package.

Harper’s is proudly rooted in the PNW, where the baits are tested on local lakes and waters before they ever earn a place in the lineup. The goal is simple: make quality baits anglers are excited to throw, give every product a little personality, and never take fishing so seriously that it stops being fun.